AI built from within,
not on top.
We learn how your business actually runs, then build the AI that fits it. Whether you already know what to build, need us to find what pays, or want a solution we have proven before, there is a starting point for you.
Three services. Start with the one that fits where you are.
One kind of expertise, offered three ways, defined by how much you already know about what to build. Each card is a path you can start today.
How Brad Merkl's team stopped chasing order status.
One evaluation, one build. The full story lives on the case study page. This is the short version.
Five reasons agencies underdeliver, and how we do the opposite.
Most agencies pitch a solution before they understand the workflow. Every line below is the inverse of a pattern we have watched the industry repeat. None of it is theoretical, it is how every AUSH engagement actually runs.
We build the fix, we don't just name it.
The audit ends with a working system, not a slide deck and an invoice. We design it, build it, deploy it, and stay on to keep it tuned. The diagnosis and the build are one engagement, not two sales.
Enterprise-grade rigor, sized for your business.
We run the kind of operational audit that large companies pay enterprise consultancies for, and bring it to businesses that do not yet have the systems to mine. You get the rigor without the enterprise overhead.
We rank by impact, not by length.
Other firms hand you a long list of workflows to automate and call that thorough. We find the few that actually change your numbers, put a defensible dollar figure on each one, and tell you plainly which ones to skip.
You work with the people who do the work.
No account managers, no handoff to a junior team. You talk to the founders and the engineers who run your audit and build your system. For a firm our size, that is the point.
We tell you what not to build.
Not every problem is worth solving. When the numbers say a fix would cost more than it returns, your audit says so, in writing. That is the Keep-Your-Money List, the work we tell you not to build. We are accountable for what we recommend against, not just for what we sell you.
We publish what the evaluations teach us.
Original research on where small and mid-market businesses actually lose money, and what to do about it.
